About the JLH Social Impact Fund

In 2020 thousands of lives and local businesses across the nation were affected in unfathomable ways, due to the uprisings of the global pandemic and the epidemic of racial and social injustices.

In July of 2020, New Orleans Pelicans player, Jrue Holiday, and his wife Lauren boldly pledged the remainder of Jrue’s 2020 NBA salary as a progressive step toward combating systemic racism and socioeconomic inequality that continues to prevent Black communities from upward mobility.

Jrue and Lauren Holiday have since continued to support local Black-led non-profit organizations,

city-wide initiatives that seek to bring about equitable outcomes for Black and Brown communities, and historically Black colleges and universities (HBCUs) of higher education in New Orleans, the Los Angeles area, and Indianapolis.

Jrue and Lauren chose to focus the majority of their support on the four cities they have personal and heartfelt connections to—Los Angeles, Jrue’s native hometown area and both his and Lauren’s UCLA college town; Indianapolis, Lauren’s hometown; New Orleans, the city of the Pelicans and where Jrue played for seven years; and Milwaukee where Jrue won the NBA Championship and the place they now call home.